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Oliver Buchannon
Shane M.K.

I am a 10+ year tenured medical device sales manager for a Fortune 500 corporation that is one of the leading companies in healthcare. I am passionate around the development of sales professionals and have either hired or promoted more than 50 people in my career. Hopefully, my newsletter can help you grow in your own sales career.

Time-Based Closing Framework

May 26, 2026

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3 min read

Time-Based Closing Framework

How to Create Reproducible Next Steps With Your Customer

Shane M.K.
Shane M.K.
How to Have a High Stakes Sales Conversation

May 24, 2026

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3 min read

How to Have a High Stakes Sales Conversation

Part 3: Closing for Momentum - Secure Time-Based Next Steps

Shane M.K.
Shane M.K.
Influence Language Patterns
LockSimple

May 24, 2026

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2 min read

Influence Language Patterns

Why Language Matters When Influencing Your Customer

Shane M.K.
Shane M.K.
Belief Shift Framework
LockSimple

May 18, 2026

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2 min read

Belief Shift Framework

How to Influence Belief in Your Customer

Shane M.K.
Shane M.K.
How to Have a High Stakes Sales Conversation

May 17, 2026

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4 min read

How to Have a High Stakes Sales Conversation

Part 2: Influencing Belief - Helping Customers See What's Possible

Shane M.K.
Shane M.K.
Discovery Conversation Structure
LockSimple

May 10, 2026

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1 min read

Discovery Conversation Structure

5 Phases Template

Shane M.K.
Shane M.K.
Discovery Meeting Preparation
LockSimple

May 10, 2026

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1 min read

Discovery Meeting Preparation

BAG Template

Shane M.K.
Shane M.K.
How to Have a High Stakes Sales Conversation

May 9, 2026

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4 min read

How to Have a High Stakes Sales Conversation

Part 1: Live in Discovery - Understanding Your Customer's World

Shane M.K.
Shane M.K.
How to Have a High Stakes Sales Conversation

May 3, 2026

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2 min read

How to Have a High Stakes Sales Conversation

Preview to a 3 Part Series

Shane M.K.
Shane M.K.
A List of Med Device Companies That Actually Hire Entry-Level Reps
LockSimple

Apr 29, 2026

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2 min read

A List of Med Device Companies That Actually Hire Entry-Level Reps

Shane M.K.
Shane M.K.
Reference Stories Continued...
LockSimple

Apr 29, 2026

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3 min read

Reference Stories Continued...

Using a Framework to Create and Deliver Powerful Stories

Shane M.K.
Shane M.K.
The Most Underrated Sales Skill: Reference Stories

Apr 29, 2026

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3 min read

The Most Underrated Sales Skill: Reference Stories

Shane M.K.
Shane M.K.
How to Break In To Medical Device Sales: Part 4

Apr 27, 2026

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5 min read

How to Break In To Medical Device Sales: Part 4

Interviewing: 3 Ways to Help You Stand Out Among the Crowd

Shane M.K.
Shane M.K.
How To Break In To Medical Device Sales: Part 3

Apr 25, 2026

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4 min read

How To Break In To Medical Device Sales: Part 3

Resume Building: Sell Me on YOU

Shane M.K.
Shane M.K.
How To Break In To Medical Device Sales: Part 2

Apr 22, 2026

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3 min read

How To Break In To Medical Device Sales: Part 2

Yes to LinkedIn, No to Indeed

Shane M.K.
Shane M.K.
How To Break In To Medical Device Sales: Part 1

Apr 19, 2026

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2 min read

How To Break In To Medical Device Sales: Part 1

Obtaining non-industry B2B Experience

Shane M.K.
Shane M.K.
How To Break In To Medical Device Sales: Preview

Apr 19, 2026

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2 min read

How To Break In To Medical Device Sales: Preview

Preview to a 4 Part Series

Shane M.K.
Shane M.K.

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